Balancing the Grind with Steve Zilberman, Viral Marketing Engineer at Lucky Touch

Written by HAO

Steve Zilberman is a Viral Marketing Engineer at Lucky Touch, where he works as Benny Blanco’s lead creative director as well as TikTok creator Bella Poarch

1) To kick things off, could you tell us a little about your career background and current role?

I started my career off solely as a cinematographer and editor. I worked on music videos, documentaries, promotional videos, and commercials. I’m currently working as a social media consultant, creative director, on artist marketing, and artist development.

I’ve coined the term “viral engineer” because my job title encompasses cinematography/editing as well as the jobs I’ve listed that I’m currently doing. It is a combination of all of this that goes into creating a purposeful piece of viral content, hence the term viral engineer!

My personal full time clientele are Bella Poarch and Benny Blanco; via the company I’ve formed, Lucky Touch, I’ve been working with other artists and companies as well. I do one-off campaigns for artists as well as one-off videos that bring more traffic to music that the artist has released. 

2) What does a day in the life look like for you? Can you take us through a recent workday?

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I spent close to three evenings with Oliver, and each time I walked away confident I had figured out everything about him, only to collapse into a paranoid state of bewilderment and despair, second-guessing everything he had told me. His inner circle acts in much the same manner, and his approach appears to rub off on those close to him. Take Steve Zilberman, for instance: The 27-year-old DP who’s paid to shoot Oliver’s video content with an iPhone couldn’t help but slip further into the realm he had already fallen into—he also rocks sandals and socks; he has a large earring dangling over his face; and he’s bleach blond, with the remnants of dreadlocks near his neck. (Zilberman informed the group, with no supporting evidence, that if you get dreadlocks, and then shave your head, much of your hair will grow back as dreadlocks.)

La estrella brasileña reveló además en su cuenta de Instagram quiénes más los acompañaron en esta escapada por tierras japonesas. La cantante compartió una foto grupa etiquetando a su amigo, el maquillista Renner Souza, la actriz y modelo Gaby Lopes, la cantautora Lexa y Steve Zilberman, especialista en marketing viral y edición de video.